Cape Town Fish Market

A seafood and sushi restaurant franchise blending fresh coastal flavours with experiential dining environments.

Founded in 1997 at Cape Town’s V&A Waterfront, Cape Town Fish Market has grown into one of South Africa’s most recognisable seafood brands. The concept combines traditional seafood favourites — including grilled fish, calamari and prawns — with Japanese-inspired sushi and sashimi offerings.

A defining feature of the brand is its conveyor belt sushi concept, which introduces an interactive dining element rarely seen in the South African market. This experiential component enhances customer engagement and differentiates the brand within a competitive restaurant landscape.

CTFM operates within a premium-casual dining segment, appealing to both tourists and local customers seeking fresh, high-quality seafood in relaxed yet refined settings. The brand benefits from strong coastal identity and menu diversity that caters to a broad demographic.

Franchisees receive structured training, operational guidance and marketing support to ensure food quality and service consistency across locations. With established brand equity and sustained seafood demand, CTFM represents a proven hospitality investment with experiential differentiation.