The Great Greek Mediterranean Grill

A growing fast-casual franchise serving freshly prepared Mediterranean food, with revenue spanning dine-in, takeaway, delivery and catering.

The Great Greek Mediterranean Grill is a fast-casual restaurant brand built around familiar Mediterranean food, including gyros, souvlaki, grilled meats, salads, bowls, dips and traditional sides. The idea is to serve food with the freshness and range customers might associate with a Mediterranean restaurant, but in a quicker and more accessible format.

The first restaurant opened in Henderson, Nevada, in 2011. The concept was subsequently acquired by United Franchise Group and today sits within its Big Flavor Brands restaurant division. Since then, The Great Greek has developed from a local restaurant into a franchise operating across the United States and in international markets.

The menu gives the business several ways to generate sales during the day. Lunch and dinner form the core trade, supported by takeaway and delivery, while catering creates an additional opportunity with offices, parties, meetings and larger events. The food also gives customers a choice between a substantial meal and lighter options without requiring the restaurant to operate an unusually large menu.

Running one remains a hands-on restaurant operation. Franchisees have to manage food preparation, staffing, service times, cleanliness, local marketing and delivery alongside the usual pressures of food and labour costs. Location also matters, particularly for a concept competing for regular lunch and evening traffic.

Where the brand differs from many established fast-casual franchises is the category itself. Burgers, pizza, chicken and sandwiches have produced some of the largest franchise systems in the world. Mediterranean food is less crowded while still being familiar enough that customers generally understand what they are ordering.

The Great Greek works with both single-unit and multi-unit franchisees, while international expansion is being developed through larger partners in selected markets. Support covers areas including site selection, restaurant development, training, marketing and ongoing operations.

The business has now reached the stage where repeat franchisee investment and multi-unit development are becoming increasingly important to its growth. For prospective operators, that makes The Great Greek worth examining as an established restaurant franchise moving beyond its early development years and into a larger domestic and international network.